Nexlith Logo Animation
Unique, energetic logo animation for an IT firm brand Nexlith. Role: Animator Persons: Individual
Final Deliverable — Hero Cut
What the
client needed
Client needed an intro animation with the theme of creation something strong against the darkness and building the product by using the technology.
The concept of the animation was: The shot starts with the black background and nothing is visible. Suddenly there are 2-3 sparks happening from the exact same place. This suggests that there is a lack of vision however still a hope of something. Than suddenly electricity flowing through multiple circuits towards the channel which suggests something big is being built. 6 Pillars are being created and then connected by a slab. At the center, N words glowingly shows up and transition to the Original NEXLITH Logo.
What made this
hard
Bringing concept to life
Although, client provided clear brief of the animation. But still, it was hard to visually present it as "energy & strong" was main core of the concept. Bringing energy to animation requires way much detailing at every frames so that it doesn't feel dull.
From concept to
final frame
Illustration
1I quickly setup the illusrator file, layered the elements to use for animation.
Animation
2After setup up illustrator file, I moved to animation process. Animating this was so joyful as creating something energetic and strong theme animation has detailing at every frame.
Tools & Software
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